Ereli: 2014 annual tour around the online travel market first with the way Tourism
IResearch released the "2015 China online travel vacation industry research report" shows that the year 2014 China's online travel market size for the tour around 11.07 billion yuan, of which, with the way tourism with 15.8% of market share in the first, almost equal share in the second and third combined. With the way travel tour around the product as the core business to the tickets, provide pure tickets and "Ticket + Hotel" and other packaging products to users. In fact, according to iResearch monitoring data over the years, with the way tickets for travel in the area of its absolute leadership over the past three years has been among the first tour around the online market. Further, according to Analysys International report released in 2014 with an annual tour around the process of tourism market share of 22%, also among the industry.
Currently, the online travel industry tour around business generally consists of pure tickets and "Ticket + X" series two product lines, including "Ticket + X" refers to travel around packaged products, including "Ticket + Hotel", "Ticket + purpose to catering, "" ticket + traffic "and other product categories. In accordance with the way Tourism released 2014 annual tour around business data, it is within the above-mentioned areas surrounding travel segments are maintained a leading position, is a veritable tour around the "all-round champion."
Based wireless "first camp" adhere travel around the concept of innovation and development
Industry analysts believe that, with the way tourism has been able to attractions tickets on tour around the market as the core of long-term industry leadership mainly due to two aspects of its growth across the mobile side, the second is its adherence to business innovative market "play."
2014, with the way Tourism CEO Wu Zhixiang made "all in wireless" slogan, with the way Tourism announced a comprehensive steering the mobile Internet, and strive in the shortest time to enter the wireless industry, "the first camp." Through the efforts of six months, with the way Tourism finally among online travel radio first camp of the column, and Ctrip, where to go, together known as the domestic online travel "Wireless top three." According to the latest report released by consulting powerhouse, as of April 30, 2015, cumulative downloads with the way Tourism Andrews clients has reached 367 million, inferred that each version of the client downloads in total more than 600 million total at least 200 million users. The leading edge of the mobile terminal with the way travel tickets and travel around the business continued to maintain industry leadership foundation. According to the latest data released by the same way travel, tickets and tour around its business nearly 60% of orders from the mobile terminal, expected by the end of 2015, this ratio will exceed 80%, which will lead to further expansion of this business in the industry . Insiders believe that the size and competitiveness of the user's wireless terminal decide the future of the industry pattern has become the online travel industry, the decisive factor, online travel companies in order to achieve a leading position in the field, no large wireless end user base is absolutely impossible to achieve a.
In addition, business innovation is considered to be another important reason to become tour around with the way tourism market "all-around champion," the. Turning to the future development of the concept of neighboring markets, with the way Tourism COO Miss Wu Jian said, "and a leading market share on the scale, although very important, but not what we value most, to the user's mental occupation and the user's identity is the most important. Therefore, we must provide the best products and experiences "through continuous innovation and business model innovation for the user.
Under the guidance of this idea, with the way tourism projects around the tour in recent years developed a number of new services, many of which are industry-first, play with attractions such as 1 yuan, 10 yuan for the weekend, the surrounding Family Fun, fun and the surrounding vicinity bus tours, but also extends to the upstream destination create demand through joint planning with the resort offline activities. "We have completed the initial coverage of the destination of the whole industry chain, the next will continue to extend segments, and tap the potential market demand."
It is understood that, with the way Tourism perimeter Family Fun business demand characteristics fit snug after 80 parents, launched a series of deep experiential Family Fun project, the market reverse warm. Surrounding the original play is a tour around the business segment and the product of deep plowing, all the holiday fun-related services are integrated into a new tour around the product development plans in the past. With the rapid increase of mobile end users, with the way tourism is increasing travel around O2O layout, on the one hand to quickly penetrate the market segment, on the one hand by the Inn and other services to the frontline sink, O2O covering the tourist traffic, tourism, catering, tourism performances.
At the same time, with the way Tourism is also actively exploring the interactive entertainment resort under joint planning and cooperation festivals or other lines increase as a scenic tourist attraction. Miss Wu Jian pointed out that "with the way the tour around tourism business not only to satisfy the needs of existing users, but also to tap the needs of potential users and to meet it. To stay ahead, we must walk in front of the market." . From the beginning to now, with the way Tourism met with Song Dynasty, Suzhou park nearly one hundred well-known attractions jointly launched dozens of tourism festivals.
Since Premier Li Keqiang reference to "Internet +" in two sessions after work report this year, the concept of fame in all walks of life, all Internet-related fields are also optimistic about the market, including the "Internet + Travel" is the most popular area of one. In addition, economic development has entered a "new normal" in the background, the State Council put forward to foster tourism consumption for the new consumption hot spots, so the online travel industry in the next few years is bound to get more policy support.
According to statistics released by the National Tourism Administration, the country's total tourism revenue reached 3.25 trillion FY2014, domestic travel trips up to 36 million passengers. A high rate of natural increase domestic travel business, coupled with good external policy environment surrounding domestic travel market will continue to maintain a high growth rate in the coming years, will inevitably become fierce competition for online travel companies, a segment of the market, the same way how tourism will remain under the new situation the industry leader worthy of attention.